This news and current affairs channel under the brand name of PEARLS Madhya Pradesh and Chhatisgarh (Pearls MPCG) is an another project lanched by PEARLS BROADCASTING CORPORATION LIMITED through its subsidiary Yash Tele Network Pvt. Ltd to cater incidents, information, events not able to make their proper presence at the national forum. The philosophy of PEARLS Madhya Pradesh and Chhatisgarh is to bring all incidents, information etc. on board and be become voice of the public at larg.
PEARLS BROADCASTING CORPORATION LIMITED ushered with a bang in the entertainment and media world in November 2008, with its vision to encompass all the aspects of good media and conceptualising. Firstly the company came with electronic channel P7 News having its corporate office in Noida, Utter Pradesh. Enriched by the able and experienced hands in the Board i.e. ML Sehjpal and Kesar Singh, as directors. The company is all set to focus on micro level viewers now. PEARLS Madhya Pradesh and Chhatisgarh is the first step forward to meet the desired goal.
"You expect less and we deliver more". This is the basic thought of PEARLS Madhya Pradesh and Chhatisgarh. The name reflects to cover national capital region. But, the actual area of coverage is far more than. Hindi speaking areas of Haryana and Rajasthan are also into the purview of PEARLS Madhya Pradesh and Chhatisgarh. This makes PEARLS Madhya Pradesh and Chhatisgarh different from other regional channels in this particular segment. The whole of coverage area under PEARLS Madhya Pradesh and Chhatisgarh has huge and vivid flavour of its own. They are the most vibrant areas to prove tradition with modernity in true sense. The soft touch of tradition and culture clubbed with the ultra modern lifestyle are not less than a social enigma. They appear a bit harsh sometimes, and tender soft smile at times. The unique identity of PEARLS Madhya Pradesh and Chhatisgarh lies to present all these flavours with perfection.